Welcome to The Family!

We are the team behind Family in Music - the platform to discover the right people and right tools to succeed in one of the most challenging of businesses: the music business.

A Family with a Mission

How it all started

The idea of Family in Music was planted when CEO & Founder Juka Hynynen worked as an A&R Manager for EMI Finland in 2012. Background in music teaching and independent record label business gave Juka an eye-opening vision of digital music business. After years in EMI Juka set up Jiffel Music Group studio and label service and created “Career Path in Music” (Musiikin urapolku) online course helping DIY-artists develop their music careers. Now as the CEO and founder of Family in Music Juka is building a platform with a diverse, talented team to solve the problems of other passionate music people on a global scale. Our mission is to recreate music business ecosystem to answer the needs of today´s DIY artists, the strong and emerging trend among creators worldwide. We welcome you to write the next hit for music business with us!




Juka Hynynen

CEO, Founder

+358 50 302 7007

Juka has been in the music industry for 20 years. First, as an artist, a songwriter, and a producer. Soon, he founded a production company with a studio, a record label and a publishing company and also worked several years in EMI Music Finland as an A&R Manager. In 2016 he started to plan and build next generation’s digital music company - Family in Music.


Hannu Nissinen

Chief Operating Officer

+358 40 721 3912

Hannu has 16 years of background as a Founder and CEO in two success stories; media and marketing company Hakemistomediat, and digital healthcare company Klinik Healthcare Solutions. Being an innovative business-mind, Hannu has made the latter one into a widely used Primary Care solution in Finland and scaled it in several other markets as well.


Juha Hynynen

Chief Financial Officer

+358 40 500 1046

Juha has 30+ years of experience in CFO & COO roles in internationally operating small, medium, and large companies. His industry experience spans from ICT & mobile technologies to online services and gaming. In FAIM his responsibilities cover topics in finance, accounting, administration, projects, overall operations, and coordination of growth.


Petri Matero

Chief Commercial Officer

+358 44 373 7376

With 20+ years in advertising, marketing and sales gives Petri hands on tools and knowledge to develop Family in Music -service platform and most of all – community. His role in Family in Music is to create winning commercial and marketing strategies, and bring artists, music professionals and brands – and also investors - together.


Timo Makela

Chief Marketing Officer

+358 40 760 1303

Timo’s 14+ y of work background has to do with creativity, branding, data-driven digital marketing and leadership. His industry experience involves ICT, resourcing and mobile technology. He has done brand development, copywriting, design, cx, lean projects, recruitment, business development and managerial work. He joined FAIM in May, 18.


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Jenna Uusimäki

Head of Content

Jenna has over 20 years of versatile experience in advertising and media. Having worked at CNBC in London for over a decade, she has developed and produced numerous award-winning global 360° campaigns for FTSE 500 brands, and has a passion for technology, trends, entrepreneurship and creating meaningful connections. At Family in Music, Jenna will be part of building the strategy and partnerships to bring the brand's international success story to life. As a child raised on MTV, she could not be more excited.


Chryssa Skodra

Head of Social Media


Chryssa Skodra is the ’Greek Goddess of Social Media and Content’. She is a multi-talented communications and marketing expert, award-winning blogger, event organiser and educator. She is responsible for social media marketing, building our influencer network as well as being a hostess for our educational video content.
Chryssa holds a Master in Music (Arts Management) from the prestigious Sibelius Academy. For the past 15 years she has been a brand ambassador for technology and lifestyle brands, a radio producer, a news hostess and a university lecturer.


Jaakko Innanen

Digital Sales Manager

Jaakko has a digital marketing and sales background. He’s been working in marketing agencies and also in various in-house marketing teams. In the Family in Music team, he takes care of content marketing strategy and activities. His personal goal is to create such a good content that our followers can truly become our fans. Nothing less is enough for him.


Chico Muya

Video Jockey

Chico Muya is a talented singer-songwriter who has been performing and releasing music for the last 7 years.
Having been a DIY artist, he’s still been able to work his way onto some of the biggest stages that South Africa has to offer - despite the challenges. Chico also has 3 years’ experience as a public speaker and as an event host.
As a self-marketing artist, he has had to do extensive work in front of the camera over the years.
A combination of all of this makes him the perfect person to relate to fellow musicians; especially since he is still on his musical journey, in a new country.


Felipe Gasnier

Visual Designer

Felipe started his independent punk music label in Brazil when he was 16 years old. Since then he’s developed 3 more companies: an online store, a book publishing company, and a merchandise management company for major labels like Warner, EMI and Deck Disk. He also coordinated the marketing strategy for the initial stages for OneRPM's (music distribution company) launch in Brazil. He joined the Family in Music team to work with his passion: design and motion graphics.


Veera Vento

Marketing & Sales Coordinator

Veera is currently completing her final year in Bachelor of International Business Program. Her studies and also ongoing work tasks are strongly focused on marketing and content production. She also owns background in the music business as a singer, so starting to work with the Family in Music team was naturally very essential and interesting to Veera.


Anttu Koistinen

Marketing Specialist

I have a background in marketing as a photographer, videographer and marketing manager. I have also worked internationally as a musician for over 10 years. My instrument is the electric version of kantele (the national instrument of Finland), designed for pop/rock music, developed by my family business. My main tasks in FAIM include marketing concepts and visual content production, such as video production and photography.

Sini Järvinen-1

Sini Järvinen

Marketing & Production Specialist

Sini’s background is in various companies within b2b sales, content marketing, advertising agency coordinating and music business. Her role at Family in Music belongs to the PR & Communications team, where she is responsible for keeping the ducks in a row mainly concerning communication between different stakeholders.

Label Service Team


Timo Poijärvi

Head of Artist & Label Services

Timo has spent all his life surrounded by entertainment and technology. He worked years at Sony Music Entertainment both in Finland and UK working with numerous award-winning artists ending up founding his own label. Throughout the years he has helped many technology companies with their entertainment-related products and services, and about ten years ago he co-founded, a different kind of music service for unsigned artists.


Alex Kumar

Artist & Label Services Manager

Alex is an entrepreneurial music professional having co-founded an artist management company and record label in London working with a roster of artists that included a Grammy nominee & songwriters achieving UK gold and silver certifications. He is passionate about artist development, digital media & tech, and a strong proponent of the independent sector.


Ville Riippa

Audio Designer

Ville has been working professionally in the music business for 20+ years in a multitude of roles. He is a an audio engineer, a songwriter, a record producer of some of Finland’s most successful records, a multi-instrumentalist musician and an artist developer. Ville’s role as part of the Family in Music Team is centred around development of audio content.


Jeff Bacon

Jeff Bacon

Head of Partnerships

Jeff has an extensive history at the leading edge of music and technology innovation. From digital distribution, rights, royalties and sync to analytics, social media and production tools, he is driven by a desire to help music and musicians to do better business by leveraging the right models and solutions to deliver tangible benefits for creators.

Advisory Board


Gugi Kokljuschkin

Music Business Advisor

Gugi is the acknowledged Mr. Music Business in Finland. He worked for over 30 years as a label CEO and Chairman with Universal Music Finland, Polygram and Sonet. He was the Chairman of IFPI Finland for 18 years, and has vast experience in music publishing, too. In 2012 Gugi was awarded the honorary title as a Music Counselor by the President of Finland.


Peter Vesterbacka

Brand Advisor

Peter is an entrepreneur. He is also known as the former ‘Mighty Eagle’ of Rovio, the maker of Angry Birds. He is the founder of Slush, Mobile Monday and other branded communities. In 2011 Time Magazine named Peter one of the 100 most influential people on the planet. With his track record, Peter is an invaluable asset to the advisory board.


Katri Sipilä

Strategy & IPR Advisor

Katri has a strong legal and IPR background as a Strategy and IPR Consultant and professional board member. She has served in many IPR and copyright related national steering groups and at the moment is a member of IPR Strategy Steering Group of Finland. She worked earlier as a CEO of the Finnish Composers’ Copyright Society, Teosto.


Markus Kallio

Tech Advisor

Markus is the Co-Founder & former CTO of Idean - one of the best tech design companies in the world. As a musician and music-tech enthusiastic, Markus immediately saw FAIM’s potential. Connecting the dots between individuals and music industry players is what the domain needs. Markus brings 25+ years’ experience of world-class digital service design to the team.


Markus Myhrberg

Legal Advisor

Markus is a partner at Lexia Attorneys. His core expertise is on IP, technology, data protection, marketing, licensing, commercial contracts, company law and investment rounds. Markus’s solid experience in startups and growth companies helps FAIM with compliance matters and successful licensing strategies.


Ilkka Kaikuvuo

SaaS Advisor

Ilkka is a startup enthusiast, software professional, co-founder of Framery & Surveypal and serves in multiple board positions in growth companies. Ilkka has strong background in SaaS solutions, managing R&D and growing companies.


Lauri Järvilehto

Learning Advisor

Lauri Järvilehto, PhD, is a serial entrepreneur, non-fiction writer, musician and philosopher. He has been the founder of four companies, the most recent of which, the game-learning startup Lightneer, raised nearly five million euros in venture finance from international and domestic investors. Järvilehto serves on the boards of Unicef Finland, Lightneer and the Academy of Philosophy and lectures worldwide on learning, thinking skills and the future of work.


Tero Ojanperä

AI Advisor

Tero is CEO and Co-Founder of Silo.AI, the largest private AI Lab in Nordics. Silo.AI transforms businesses using AI and machine learning. Previously, he served as Nokia's CTO and Chief Strategy Officer as well as Head of Research. Tero was a Member of the Group Executive Board of Nokia for seven years. Tero was nominated as Young Global Leader of World Economic Forum 2006. He has been recognized as 7th Most Creative People In Business 2009 by Fast Company.