Welcome to The Family!

We are the team behind Family in Music - the platform to empower music industry creators and professionals to thrive through deep collaboration, empowering technology, and lifelong learning.

A Family with a Mission

How it all started

The idea of Family in Music was planted when CEO & Founder Juka Hynynen worked as an A&R Manager for EMI Finland in 2012. Background in music teaching and independent record label business gave Juka an eye-opening vision of digital music business. After years in EMI Juka set up Jiffel Music Group studio and label service and created “Career Path in Music” (Musiikin urapolku) online course helping DIY-artists develop their music careers. Now as the CEO and founder of Family in Music Juka is building a platform with a diverse, talented team to solve the problems of other passionate music people on a global scale. Our mission is to recreate music business ecosystem to answer the needs of today´s DIY artists, the strong and emerging trend among creators worldwide. We welcome you to write the next hit for music business with us!




Juka Hynynen

CEO, Founder

+358 50 302 7007

Juka has been in the music industry for over 20 years. Started as an artist, a songwriter, and a producer. In 2001, he founded Jiffel Music Group - a Finnish modern music company that is a production company with a high-end studio, a record label, and a publishing company. At the beginning of the 2010s, Juka worked several years in EMI Music Finland as an A&R Manager. In 2016 he started to plan and build the next generation’s digital music company - Family in Music.

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Kevin Bacon

Chief Product Officer

Kevin is one of the leading global music tech authorities in the music industry. After a successful international major label artist career, he won Grammy and BRIT awards as a music producer. In 2004, Kevin co-founded AWAL (Artists Without A Label), a digital music platform that offered a groundbreaking "artist-friendly" contract. By 2011, when AWAL was acquired by Kobalt, it had represented over 8,000 artists, including Radiohead and Arctic Monkeys.

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Jani Jalonen

Chief Commercial & Customer Officer

Jani is a versatile music business professional and a leader with a vast experience in major record labels, music publishing, entrepreneurship and performing rights societies. He has also worked with technology companies like Nokia, Microsoft and Genelec. Jani has background with talent development, commercial business models, strategic partnerships, marketing, music licensing and music rights management. Serving music creatives has always been the guiding force and life-long passion for Jani.


Hannu Nissinen

Chief Operating Officer

+358 40 721 3912

Hannu has 16 years of background as a Founder and CEO in two success stories; media and marketing company Hakemistomediat, and digital healthcare company Klinik Healthcare Solutions. Being an innovative business-mind, Hannu has made the latter one into a widely used Primary Care solution in Finland and scaled it in several other markets as well.


Juha Hynynen

Chief Financial Officer

+358 40 500 1046

Juha has 30+ years of experience in CFO & COO roles in internationally operating small, medium, and large companies. His industry experience spans from ICT & mobile technologies to online services and gaming. In FAIM his responsibilities cover topics in finance, accounting, administration, projects, overall operations, and coordination of growth.


Timo Makela

Chief Product Owner

+358 40 760 1303

Timo’s 15+ y of work history has to do with creative, branding, data-driven marketing, websites, digital products and leadership. His experience involves ICT, resourcing, web and mobile technology. He has done brand development, copywriting, design, cx, lean product development, recruitment, business development and managerial work. He joined FAIM in May, 18.


Timo Poijärvi

Partnerships Director

+358 40 581 1190

Timo has spent all his life surrounded by entertainment and technology. He worked years at Sony Music Entertainment both in Finland and UK working with numerous award-winning artists ending up founding his own label. Throughout the years he has helped many technology companies with their entertainment-related products and services, and about ten years ago he co-founded, a different kind of music service for unsigned artists.



Janne Amunét

Creative Director

Janne is a passionate, multicultural, people-driven creative with 13+ years of experience in crafting touching stories and striking visuals worldwide. Before joining the Family, he co-founded a cutting edge creative agency that innovated brand and story solutions for global brands. In addition to helping lead the creative and brand edges of Family in Music, Janne has a successful career as a sought after film director, cinematographer, photographer, and brand-story specialist.

David Smith

David Smith

Art Director

David has worked with many global leading brands including Apple, Nike, Adidas. He worked for Apple for ten years during the launches from iPod and iTunes to the iPhone and iPad. He was Senior Nike Creative overseeing football campaigns across EMEA working with Nike sponsor teams including Manchester United, Barcelona, PSG, Inter-Milan etc. Prior to that, he was part of the iconic Designers Republic and Intro studios working on many music campaigns including Primal Scream, Depeche mode, Damien Lazarus, Killing Joke, Snow Patrol, Hard-Fi, Simply Red, INXS and labels such as Warp records, City Rockers, Universal Music, Warner Music, Big Life and many more.

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Jenna Uusimäki

Head of Content

Jenna has over 20 years of versatile experience in advertising and media. Having worked at CNBC in London for over a decade, she has developed and produced numerous award-winning global 360° campaigns for FTSE 500 brands, and has a passion for technology, trends, entrepreneurship and creating meaningful connections. At Family in Music, Jenna will be part of building the strategy and partnerships to bring the brand's international success story to life. As a child raised on MTV, she could not be more excited.

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Sini Järvinen

Project Manager

Sini’s background is in various companies within b2b sales, content marketing, advertising agency coordinating and music business. Her role at Family in Music belongs to the Creative team, where she is responsible for keeping the ducks in a row mainly concerning communication between different stakeholders.


Tommi Kalenius

Artist Development Manager

Tommi has been working as a professional songwriter, writing songs for several artists and major labels. In addition to that, he has worked in the publishing and record company Kaiku Entertainment and also runs his own label Music Box Helsinki. As a live performer with years of touring and hundreds of gigs, he has a deep understanding of life as an independent artist. His experiences together with his passion for songwriting makes him want to help and collaborate with independent artists. He is hungry for brilliant songs and stories that turn life into art.


Iara Dias

Content Project Manager

I have more than 15 years of professional experience in roles such as in Project & Product Management, Business Development and Business Analysis in different industries. I have a proven track record of growing revenue, managing complex international projects, and expanding to international markets. Lately I have been working as a product manager for a virtual concerts' platform. I also love singing and playing guitar and in 2017 I was a contestant on the Voice of Finland. I have joined the Family in Music team to help with the platform strategy and content and I am really excited about it!


Petri Matero

Content & Business Consultant

With 20+ years in advertising, marketing and sales gives Petri hands on tools and knowledge to develop Family in Music -service platform and most of all – community. His role in Family in Music is to create winning commercial and marketing strategies, and bring artists, music professionals and brands – and also investors - together.


Anttu Koistinen

Visual Production Manager

I have a background in marketing as a photographer, videographer and marketing manager. I have also worked internationally as a musician for over 10 years. My main task in FAIM is managing the technical side of our video productions.


Ville Riippa

Audio Designer

Ville has been working professionally in the music business for 20+ years in a multitude of roles. He is a an audio engineer, a songwriter, a record producer of some of Finland’s most successful records, a multi-instrumentalist musician and an artist developer. Ville’s role as part of the Family in Music Team is centred around development of audio content.

Veeti Partanen

Veeti Partanen

AV production & Editor

Veeti is a passionate songwriter, singer and producer, with a varying background in AV and media productions as well as marketing. In FAIM Veeti is focusing on video production and at the same time studying International Creative Business in Hague, Netherlands.


Chico Muya

Video Presenter & Editor

Chico Muya is a talented singer-songwriter who has been performing and releasing music for the last 7 years. Having been a DIY artist, he’s still been able to work his way onto some of the biggest stages that South Africa has to offer - despite the challenges. Chico also has 3 years’ experience as a public speaker and as an event host. As a self-marketing artist, he has had to do extensive work in front of the camera over the years. A combination of all of this makes him the perfect person to relate to fellow musicians; especially since he is still on his musical journey, in a new country.



Felipe Gasnier

Visual Designer

Felipe started his independent punk music label in Brazil when he was 16 years old. Since then he’s developed 3 more companies: an online store, a book publishing company, and a merchandise management company for major labels like Warner, EMI and Deck Disk. He also coordinated the marketing strategy for the initial stages for OneRPM's (music distribution company) launch in Brazil. He joined the Family in Music team to work with his passion: design and motion graphics.


Janne Lehtinen

UI/UX Designer

Janne aspired to be a musician as well as "a person who makes images on computers" since he was 12. He is the singer/songwriter in his own band Mummypowder and a multi-instrumentalist, a producer, and a mixing and mastering engineer for various other bands. He joined FAIM to work as a UI designer after startups such as the online video player Flowplayer and the website discussion platform Muut, which he also co-founded.

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Juha Snellman

UI/UX Designer


Alex Kumar

Artist & Label Service Manager

Alex is an entrepreneurial music professional having co-founded an artist management company and record label in London working with a roster of artists that included a Grammy nominee & songwriters achieving UK gold and silver certifications. He is passionate about artist development, digital media & tech, and a strong proponent of the independent sector.



Jeff Bacon

Industry Relations

Jeff has an extensive history at the leading edge of music and technology innovation. From digital distribution, rights, royalties and sync to analytics, social media and production tools, he is driven by a desire to help music and musicians to do better business by leveraging the right models and solutions to deliver tangible benefits for creators.


Bernardo Queiros

PR & Communications Coordinator

Bernardo is a creative thinker who always comes out with the boldest ideas. He founded his DIY booking agency in Portugal at 18 years old. After several freelance ventures from concert production, festival PR, venue's social media management, to music export missions, nowadays he recognizes PR and Communications as his devotion. Being a drummer as well, he joined Family in Music because he believes a better future can be built for all dedicated artists across the globe. Sustainability and innovation come together, and so do he.

Fernando Caatalán

Fernando Catalán

Label Service Trainee

Fernando has a breadth of experience in music performing, recording and producing. Bachelor studies in Jazz guitar performance, Music production and Musical Education. Active member in the Hip Hop / RnB scene in northern Spain, has also take part in educational events in El Salvador (South America), and currently Young Entrepreneurs Scholarship participant.

Strategy Board

Jarkko Nordlund

Jarkko Nordlund

Member of Strategy Board

Jarkko has a strong consumer business background in the music and entertainment business. As a successful CEO, he has driven digitalization success in Universal Music Finland and the biggest commercial TVs MTV3 and Canal+. After leading MTV3 in Telia's acquisition process he has concentrated on entertainment and media industry Board of Directors positions.

Tero Ojanperä

Tero Ojanperä

Member of Strategy Board

Tero is CEO and Co-Founder of Silo.AI, the largest private AI Lab in Nordics. Silo.AI transforms businesses using AI and machine learning. Previously, he served as Nokia's CTO and Chief Strategy Officer as well as Head of Research. Tero was a Member of the Group Executive Board of Nokia for seven years. Tero was nominated as Young Global Leader of World Economic Forum 2006. He has been recognized as 7th Most Creative People In Business 2009 by Fast Company.

Advisory Board


Gugi Kokljuschkin

Music Business Advisor

Gugi is the acknowledged Mr. Music Business in Finland. He worked for over 30 years as a label CEO and Chairman with Universal Music Finland, Polygram and Sonet. He was the Chairman of IFPI Finland for 18 years, and has vast experience in music publishing, too. In 2012 Gugi was awarded the honorary title as a Music Counselor by the President of Finland.


Peter Vesterbacka

Brand Advisor

Peter is an entrepreneur. He is also known as the former ‘Mighty Eagle’ of Rovio, the maker of Angry Birds. He is the founder of Slush, Mobile Monday and other branded communities. In 2011 Time Magazine named Peter one of the 100 most influential people on the planet. With his track record, Peter is an invaluable asset to the advisory board.


Katri Sipilä

Strategy & IPR Advisor

Katri has a strong legal and IPR background as a Strategy and IPR Consultant and professional board member. She has served in many IPR and copyright related national steering groups and at the moment is a member of IPR Strategy Steering Group of Finland. She worked earlier as a CEO of the Finnish Composers’ Copyright Society, Teosto.


Markus Kallio

Tech Advisor

Markus is the Co-Founder & former CTO of Idean - one of the best tech design companies in the world. As a musician and music-tech enthusiastic, Markus immediately saw FAIM’s potential. Connecting the dots between individuals and music industry players is what the domain needs. Markus brings 25+ years’ experience of world-class digital service design to the team.


Markus Myhrberg

Legal Advisor

Markus is a partner at Lexia Attorneys. His core expertise is on IP, technology, data protection, marketing, licensing, commercial contracts, company law and investment rounds. Markus’s solid experience in startups and growth companies helps FAIM with compliance matters and successful licensing strategies.


Ilkka Kaikuvuo

SaaS Advisor

Ilkka is a startup enthusiast, software professional, co-founder of Framery & Surveypal and serves in multiple board positions in growth companies. Ilkka has strong background in SaaS solutions, managing R&D and growing companies.


Lauri Järvilehto

Learning Advisor

Lauri Järvilehto, PhD, is a serial entrepreneur, non-fiction writer, musician and philosopher. He has been the founder of four companies, the most recent of which, the game-learning startup Lightneer, raised nearly five million euros in venture finance from international and domestic investors. Järvilehto serves on the boards of Unicef Finland, Lightneer and the Academy of Philosophy and lectures worldwide on learning, thinking skills and the future of work.

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Mikko Koivusipilä

Music & Media Research Advisor

Mikko is the Head Of Music at Sanoma Group's Nelonen Media (incl. radio and TV channels, festivals, and a record company). Mikko's role is to find the right content for the right audiences by using research, data, and his 30 years of background in music and media business. Mikko is a 10-time winner of the Music Director of The Year Award.